PUP SHARE MUSIC VIDEO FOR “CONCRETE” ONE YEAR IN THE MAKING & SHARE NEW SONG “IF THIS IS IT”

Toronto punk heroes PUP - comprised of Stefan Babcock, Nestor Chumak, Zack Mykula, and Steve Sladkowski - released Who Will Look After The Dogs? last year to critical acclaim, and have been on the road ever since. Today they are giving some shine to Dogs-track “Concrete” with a surreal and captivating new music video – an entirely handmade, analogue stop-motion video which features 2,300 frames of animation by artists, with every frame a different page from a magazine.

To make it, director Sterling Larose filmed the band performing and broke it down into over 1000+ frames to send to thirteen different designers and animators. The artists returned the frames as magazine covers, tabloids, fake ads, zines, etc. – all by hand, no AI anywhere - and the results were printed and filmed frame-by-frame in stop-motion. This video took almost a year to finish due to the extremely ambitious nature of the concept, coupled with a constant stream of technical mishaps and issues, but alas! It has arrived.

Alongside this feat of a music video, PUP is sharing a brand new song entitled “If This Is It,” which was recorded during Who Will Look After The Dogs? sessions. Check out the incredible “Concrete” music video and "If This Is It" visualizer below.